Web Site Design, SEO, Search Engine Optimization, Internet Marketing

Web Site Design SEO Internet Marketing

Why should website owners be concerned with website design?

After all, if the visitor has come to your site, you already know that he wants your product – right? Wrong! Website design can make or break your success in the first 15 - 20 seconds of a visit. That’s right! Research shows that you must “grab” a visitor’s attention within the first 15 - 20 seconds, or they will back out – and will most likely never return. That’s why it is absolutely crucial that your website design be attractive and relevant.

Another critical element of website design is that the site must work properly.

Guests whose visit is frustrated by malfunctions will “go away”, and you won’t get a second chance. For this reason, it is crucial that your understanding of the term “web site design” includes more than just appearance. Seamless function is at least as important as a “pretty face”. In many cases, do-it-yourself websites fail because of a lack of technical savvy. There is no satisfactory substitute for quality website design, done by a specialist who understands how the systems work.

Consistency is a crucial element of website design.

It’s important that transitions from one page to another be relatively seamless. Consistent color and design themes help to keep your visitors comfortable, smoothing the transitions from page to page. This feature of website design is especially important when a visitor clicks a link which leads to a landing page (sometimes called a “capture page”) where the visit is converted into a purchase. Any site owner who is serious about SEO marketing must give close attention to website design.